The Hawaiian heritage is steeped in a culture of versatility and OluKai sews that aspect of island life into every shoe it makes. We have positioned that versatility as a platform for an entire lifestyle that starts and ends with what you put on your feet.
A series of Instagram posts will highlight how a single pair of Olukais can fit anything that life throws our way.
For packaging, we’ve illustrated the brand’s commitment to versatility and sustainability by creating a box that’s also a bag.
